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Website Growth Plans

Growing your business... on the web... every month

IC360 website growth plans

Your website gets maintained on an ongoing basis - your online presence can continually grow in the right direction, every month.

We’ll become your business partner for online growth - constant website development and improvement rather than a big hit all at once.

Great for your customers… great for the Search Engines… great to keep things moving forward.

How does it work?

The work will consist of numerous items selected as being appropriate, on a monthly basis, to continually develop and evolve your website and digital marketing.

It gives you a set number of hours per month, for a fixed price, for us to add/edit content, make Search Engine improvements (SEO), make system software updates/upgrades, build new/improved site features, improve your site content, and much more.

Key Aims

• To continually analyse the needs of the business and offer strategic improvements to its online marketing.
• To maintain and improve the relevant website(s) to help gain more enquiries and sales, through more and better quality leads.
• To develop the website(s) further, in relation to the growth of the business and/or breadth of target markets.
• To seamlessly update and maintain the software use to run the website(s).

How much? You choose…

Standard Website

2 hours / month
£ 95 / month +VAT (normally £120)

Direct Debit signup
https://pay.gocardless.com/AL0000QGKRD1W7


Large / Ecommerce Website

4 hours / month
£ 195 / month +VAT (normally £240)

Direct Debit signup
https://pay.gocardless.com/AL0000S1MQS9XW


Advanced / Multiple Websites

6 hours / month
£ 275 / month +VAT (normally £360)

Direct Debit signup
https://pay.gocardless.com/AL0000S1MZ1Q1C

What you get every month…

A suitable / applicable selection of these will be performed every month:

Website Improvements Ecommerce Developments Online Marketing
  • CMS software/plugin updates.
  • Graphics / photo improvements.
  • Banner/slideshow graphic/photo updates.
  • Responsive design and code.
  • Social media links.
  • Share button.
  • How-to guides.
  • FAQs.
  • Add Twitter feed.
  • Custom 404 error pages.
  • Printable page versions (CSS).
  • Optimise for Retina/HD.
  • Content planning and article authoring.
  • On-page Facebook comments for visitors.
  • Pinterest sharing on images.
  • Site security check/audit.
  • Seasonal promos / styling.
  • Customer account logins:
    - Order history.
    - Re-order function.
    - Sales automation (abandoned shopping carts).
    - Wishlist.
    - Gift certificates.
    - Subscriptions.
    - Loyalty point credits.
  • Marketing automation (after sales follow ups).
  • Monthly pre-authored newsletters.
  • Create sales funnels (free downloads) to initiate automated marketing.
  • Google/Bing ads management.
  • Customer profiling, to improve targeting.
  • Mailchimp template setups.
  • Newsletter signup / customer email address list export.
  • Google Maps profile updates.
  • Trustpilot customer reviews implementation.
SEO Developments Social Media Systems and Hosting
  • Write unique content.
  • META tags.
  • Image ALT tags.
  • Inbound links from suppliers, customers, relevant websites.
  • Stats analysis.
  • Key phrase optimisation.
  • Facebook profile creation / updates.
  • Facebook ads management to grow ‘fanbase’.
  • Tweeting.
  • LinkedIn posts / business page updates.
  • Google+ profile updates.
  • Pinterest profile updates.
  • Bug fixes and updates.
  • Site backups.
  • Website page caching (increase site speed).
  • Website database cleanup / optimisation.
  • Upgrade to faster PHP 7.



Notes

1) Starts on the calendar month of first payment.
2) No minimum term. Cancel at any time.
3) Unused hours in a month (at the Client’s request) are rolled over to the next month, for a maximum of 1 month.
4) Payable by Direct Debit.
5) Unless otherwise stated above, prices shown are exclusive of web hosting and domain name(s) registration.
6) Any additional work requested will be charged on an hourly basis at our current hourly rate or quoted for separately.
7) The client is ultimately responsible for the provision of all content, unless otherwise agreed.


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Website Backups - Thanks


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To Wordpress, or not to Wordpress?

We do professional websites... not amateur blogs.

On the whole, Wordpress looks like a great piece of free software to set up and run your own website, both quickly and without fuss.

If you want to do it all yourself… then this statement can be true - depending on how involved you want to get with tinkering with code (or not).
But at IC360, we’re all about professional websites; not amateur ones. We want to give your business real online success.

Benefits? Let's look at some key words from that first sentence.

Free
Yes, it’s free to download and install. But ‘free’ doesn’t usually mean ‘better’ or ‘best’. Neither does it usually mean ‘fit for purpose’, but we realise this can be a matter of opinion.

Set up
Yes, it takes less than 5 minutes to install Wordpress and it’s very quick to get started using one of the many free Themes available to download from the web. But how many thousands of other businesses will also be using the same Theme for their website design? What about your company’s branding & identity? Isn’t that important to you?

Run
Yes, you can run your own website completely on your own terms using Wordpress. That is, as long as you are happy working within its own comfort zone; using plugins which may or may not work as you want them to; using Themes which don’t quite fit in with your company’s brand. And what happens if you want more? Or if you need to tinker with the site code itself? Are you prepared to learn HTML, CSS, Javascript and PHP? Probably best to leave that to the professionals, while you focus on getting more sales and running your business.

Quick
Yes, you can create content for your site relatively quickly and easily using Wordpress. But then most CMS systems (should) make it easy to add/edit site content. Expanding the features and functionality of your website beyond what Wordpress can achieve out-of-the-box isn’t so simple - even by using plugins. In fact it can be a major pain in the backside and far more complicated than it needs to be. This means longer development times, more cost to you and more things that can go wrong. We say… “why overcomplicate the issue?!”

Without fuss
It’s even easy to install software updates. And why would you need to install software updates? Probably because Wordpress is now one of the most frequently targeted pieces of web software by hackers and suchlike. Security is a major concern with websites today… so maybe it would be safer (and much less hassle) to use a platform which is more secure and less targeted.

So what CMS does IC360 recommend?

We love Expression Engine and we know you will too.
Just like Wordpress, it too started life predominantly as a blogging engine, but it has since become so much more.

We use it to provide CMS functionality to as many of the websites we build as possible. And here’s why…

It’s very easy…
to integrate any HTML templates we throw at it - meaning that we can custom design a website look exactly how we please, knowing that the CMS can drive it with no hassles.

It’s a paid-for commercial product.
This means we know the software developers are serious about the product and we know they are constantly improving it all the time, to make it slicker and even more flexible.

It’s simple.
There is no PHP involved. If we need to do anything more advanced, we can easily use PHP in the templates if necessary. But 99% of the time, everything we need can be done using standard Expression Engine tags.

It’s solid and secure.
We know that updates will just work, as they will have been thoroughly tested. And it doesn’t get targeted by hackers and other less scrupulous characters… unlike Wordpress.

It’s flexible.
There are hundreds of Modules, Extensions, Accessories and Plugins available to expand the functionality. These can cover anything from nice little extras for the Control Panel, right up to full Shopping Basket and Order Management modules.


Have a look at our Brochure Websites portfolio

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Expression Engine and CartThrob Ecommerce Websites

Providing real ecommerce power, for real companies with real ecommerce needs

Expression Engine websites, running the CartThrob ecommerce module are ideal for companies selling products (or services) online, who don’t want to spend a fortune, but who want all the features of an off-the-shelf ecommerce software package, but with the added benefits of being scalable to their future requirements.

We have designed and developed many Expression Engine / CartThrob based websites over the years, and have got to know it well. It’s a great piece of commercial ecommerce software and when married to a really nicely designed front end, it provides clients with a superb online shopping experience and offers a feature-packed order processing system.

Expression Engine / CartThrob has some awesome features, including:

- full site Content Management System (CMS)
- product catalogue management
- order processing
- customer account management
- product and checkout offers/discounts
- order confirmation emails and invoices


Have a look at our Ecommerce Websites portfolio

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Expression Engine Websites

Simplicity and Flexibility - a great combination

Expression Engine is our CMS of choice. We love it!

It offers great flexibility to us as a developer, so we can give you the power to control the content on your own website, without all the added complexities involved with some content management systems. It’s ideal for small websites, offering brochure-like information to the end-user…. and it’s also great for larger sites - with or without ecommerce. The possibilities are virtually limitless with this software.

Check it out for yourself here: www.expressionengine.com

Ecommerce - the easy way

Add products to your website. Sell them. Get paid. Simple!

Using the Expression Engine CMS with the CartThrob ecommerce module, we can offer a simple (yet customisable and expandable) online shopping experience to the end-user and also a powerful tool for you to run your ecommerce business.

Products can be added / edited/ removed.
Orders can be stored and managed.
Shipping rates can be managed.
VAT and taxes can be controlled.
Use any payment gateway, such as Paypal or Sagepay or one of your own choice.


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Magento Ecommerce Websites

Ecommerce horsepower

Magento websites are ideal for companies selling products online, who want all the features of a custom built system, without spending a fortune on custom developed software.

We have designed and developed a number of Magento based websites over the years, and have got to know it well. It’s a great piece of ecommerce software out-the-box, but when married to a really nicely designed front end interface, it provides clients with a superb online shopping experience and order processing system.

Magento has some awesome features, including:

- full site Content Management System (CMS)
- product catalogue management
- order processing
- customer account management
- product and checkout offers
- newsletters
- multi-language sites

Check out the full range of Magento site features here: www.magentocommerce.com


Have a look at our Ecommerce Websites portfolio

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Domain Name Registration and Web Hosting

Domain Name Registration

All the usual domain names extensions are available for registration (.com .co.uk .org) plus virtually any other you might need.

We can provide domain names for virtually every country in world. So if you’re looking to set up an office or trade in Europe (.fr .de .se .es .ie) or somewhere further afield like Hong Kong (.hk), India (.in) or China (.cn) we can secure domain names for these regions (and many others).

Or, if you are looking to transfer your domain name to another provider or bring all your domain names together “under one roof”, we can manage them all for you and provide website hosting and email services to suit.

Reliable and Flexible Website Hosting & Email Packages

We can provide a number of website hosting options, ranging from a low-end basic shared hosting package to a fully managed dedicated server.

Our shared hosting solutions can be on a Windows or Linux server, running PHP, ASP, MySQL, MSSQL and most other applications required to run a website. These include webstats for your site, and email mailboxes with controllable spam filtering.

If a dedicated server is required for a more powerful and resource-hungry site, we can provide solutions ranging from the budget end of the scale right up to multi-server solutions. Depending on your requirements, we will give you a quote for the server spec to suit you.

Additionally, we can transfer-in your domain name and website hosting services from your existing provider and manage it for you, all “under one roof”.


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Content Management Systems

So what is a CMS anyway?

An easy-to-use web-based online tool that enables you to add, edit or remove content from your website, without having to get your web developer involved. You can make changes as often as you like and in any way that has been designed & programmed into your system from day one.

The right tool for the job

When we first meet with you to discuss your website requirements, we will talk about content management systems and find out which option will be best for you. Depending on your type of site, the type of data you will be presenting and how you want your website to work, there will a content management system that is just right. Otherwise, we’ll code one especially for your needs!

If you have a brochure site, you could use a CMS to update your blog, latest news or general site content to help increase your site’s traffic and generate more business. Our preferred off-the-shelf content management system is Expression Engine. Designed initially as a blogging engine, it has expanded into an immensely capable CMS and is suitable for nearly all types of websites.

If you have an ecommerce site, a CMS is an essential tool to keep your product database and customer data up-to-date. Product changes, stock levels, special offers, seasonal promotions are all things that can be best managed with a good content management system. Even if you don’t want to sell directly online, an ecommerce CMS can be used to manage your product catalogue. One of our recommended software packages for ecommerce and product catalogue management, is Magento. This is a feature rich tool, which will cater for nearly all online store requirements.

As an alternative, we can design a custom built system to any specification, if you have needs outside the usual parameters offered by off-the-shelf systems.


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Ecommerce and Online Shopping Websites

Your shop window onto on the online High Street

Buying online might have been a novelty in previous years, but now it is the first place to look for the best priced products and for those who want the convenience of home shopping.

Ecommerce websites can be very simple, or extremely sophisticated. They range from a simple Paypal driven website selling a handful of products (or less), to a completely custom built ecommerce site with thousands of products, advanced customer management and order management backend tools, receiving thousands of orders every month.

We have broad experience with designing and developing online stores. We can include a small number of products for sale, using an external Paypal Shopping Cart or by integrating a simple commerce module into your Expression Engine dynamically-driven site. Or, we can set up a complete online web shop using Magento, with custom designed templates to meet your company branding and identity.

Wow-factor shipped as standard

A crucial part of any store - whether in the High Street or on the web - is its appearance. Customers would much rather shop in a clean, tidy, well organised shop, than a dusty, dirty and messy establishment.

When creating ecommerce stores, we design a look and feel that compliments your product types, your branding and your customers’ expectations. Every shop is different, so we custom design everything to suit.

Ease of use and organisation of products in the store, is the other main consideration made during the design phase. Our goal is remove as many hurdles for the customer to overcome as possible, to make their route through the site as simple and as enjoyable as possible.


Have a look at our Ecommerce Websites portfolio

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Static and Dynamic Brochure Websites

Telling your customers about your company and your core offerings

Generally known as ‘brochure sites’ - websites that don’t sell products or services directly online - offer your business a promotional platform and help prospective customers or partners get to know you and what you’re all about.

Using a similar approach to a traditional printed brochure, the website will give information covering your core company offerings, major skillsets, unique selling points, advantages over your competitors and will illustrate how your customers will benefit - all wrapped up in a strong design, projecting your branding & identity.

Static vs Dynamic

A website is just a brochure, right?
No, certainly not.

In the early days, nearly all websites were ‘static’. They were designed, built and uploaded to the internet. Job done. Any changes or updates were done manually by someone fluent in HTML. Sites didn’t change much and they essentially acted as just an online leaflet or brochure.

How things change is such a short time! Now, to get anywhere highly ranked on the search engines, sites need to be updated regularly with new content and new features. If the likes of Google see that your content doesn’t get updated, it will take you less seriously when it comes to ranking your site against your competitors.

The simplest form of new content that can be added, is news. Company news, latest product/service news, industry news… pretty much any news that relates to your business. Other types of content that can be edited are seasonal items (eg. special offers for the summer), customer testimonials & success stories, price lists, events, reviews, portfolios and a whole lot more.

In recent years, user generated content has been a major force, making some websites extremely successful. MySpace, YouTube, Facebook, LinkedIn and Amazon are all sites that either rely on user generated content entirely, or in part, to add value. Nearly all websites can take advantage of user generated content.

If you run a hotel, you can allow customers to upload reviews; if you’re an events organiser, you could let people submit testimonials and feedback; if you’re a manufacturer or retailer, you could let your customers uploaded photos or videos of them using your products. Whatever will help boost your profile, add value to your website and make a ‘good news’ story.


Have a look at our Brochure Websites portfolio

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Website Design And Development

Unique, high-quality, specially designed websites for business success

A professionally designed website is a must-have in today’s highly competitive marketplace. IC360 are experienced in all aspects of web design and know how to establish a professional web presence for your business.

We understand how corporate branding can be combined with great design sense, to produce a meaningful website which communicates directly with your customers. Your company website should project an image that reflects the quality and services of your company. It should be unique, easy to use and present all the necessary information about your business in an eye-catching and professional manner.

Website design - where quality is not an optional extra

Your website is important to you and your company. It is therefore important to us that we deliver you the right website for your business - and more importantly, your customers.

- Unique, professionally designed graphics
- Database driven content delivery
- eCommerce functionality
- Content management systems
- Virtual tours and virtual objects
- Audio and video content
- Modular and upgradeable structure
- Built-in search engine optimisation (SEO)
- Web Stats for tracking website performance
- eNewsletters to help you keep in touch


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Virtual Tours

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Have a look at our Virtual Tours portfolio

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Static and Dynamic Brochure Websites

Effective and impacting websites that your customers will love and which generate more business for you.


More about Static and Dynamic Brochure Websites

Have a look at our Brochure Websites portfolio

Ecommerce and Online Shopping Websites

Great ecommerce websites for your business-to-business sales or consumer products retail store.


More about Ecommerce and Online Shopping Websites

Have a look at our Ecommerce Websites portfolio

Content Management Systems

Powerful, yet easy-to-use, bespoke or custom content management systems for your website.


More about Content Management Systems


Domain Name Registration and Web Hosting

Secure any domain name for your business and launch your site with our professional web & email hosting packages.


More about Domain Name Registration and Web Hosting

Magento Ecommerce Websites

Powerful ecommerce platform for businesses serious about selling online.


More about Magento Ecommerce Websites

Have a look at our Ecommerce Websites portfolio

Expression Engine Websites

Clean and flexible content management system for any website - brochure site or ecommerce - we love it!


More about Expression Engine Websites

Expression Engine and CartThrob Ecommerce Websites

Flexible and powerful CMS and ecommerce platform for businesses serious about selling their products online.


More about Expression Engine and CartThrob Ecommerce Websites

Have a look at our Ecommerce Websites portfolio


Website Growth Plans

Growing your business… on the web… every month


More about Website Growth Plans

IC360 Limited

0333 1234 360

enquiries@ic360.com
www.ic360.com
  • IC you are serious about your company website!
  • IC you are serious about your branding and identity!
  • IC you want a seriously great business website design!
  • IC you've come to the right place. Great start!
IC360 provide only the best website design, ecommerce websites and easy to use - yet powerful - content management systems.

Established since 1999, we have the experience that counts, customer service that matters and high production values that make a difference.
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