Web Design

Helping wedding florist Eden Blooms flourish with rebranding, website and print

Having already designed and built their website just over a year ago, it was a pleasure to be asked to re-design their logo and branding, along with their printed marketing materials.

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Eden Blooms
Basingstoke, Hampshire

The branding re-launch is going really well. It’s all been very well received. Everything seems to be working well on the website. I’ve just done my third blog and we are already getting more traffic coming through.

Eden Blooms are constantly looking to keep things fresh and up-to-date, so this year they decided to re-design their logo and branding. This meant we were also able to create some new designs for their printed marketing materials - as well as apply the new branding to the website design.

The website needed to retain the "wow factor" from the previous design - as well as adding a new Blog to they could publish regular articles about their work and success stories. This is something we are able to provide all our clients and we know that ExpressionEngine is the ideal tool to empower customers to change their site's content as often as they like.

When designing the website the first time around, we were asked to create something which oozed class. Eden Blooms likes to provide high-end wedding floristry, so wanted to have a website that appealed to their target customers who have strong ideas about their wedding florist and expect excellent customer service.

So, by giving the new logo and branding the same feel of quality and class, and utilising the vast array of photos available from Eden Blooms' own library, we have been successfully able to map the new branding in the website design and create some matching printed items, such as their business cards and postcards.

Knowing that a lot of brides use mobile devices to browse websites like Pinterest and Facebook for wedding flowers ideas and suppliers, we also knew that we had to make the site Responsive. This means the code used to build the site, will re-jig the layout of the interface and content, depending on what screen size you are using, to make it present well in all circumstances. We have also allowed the Blog content to be easily Shared using some of the most popular Social Media sites.

Using ExpressionEngine as the tool of choice to run the website, we were able to give Eden Blooms a simple-to-use CMS for publishing and editing all their site content. This includes everything from key services info, gallery photos, wedding venues, blog and partner company info. This is an expandable system, so whatever requirements they have in the future, we know we'll be able to grow the CMS to accommodate those needs on an ongoing basis.

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