Web Design

Swindon Model Railways and Plastic Model Kit retailer now on track for national success

New fully functional ecommerce website enables Swindon toy & model railways retailer to offer sales nationally across the UK.

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Spot On Models
Swindon, Wiltshire

With the falling retail sales from face-to-face High Street shop visits, as so many retailers are experiencing at the moment, Spot On Models in Swindon have made the decision to move their business to an online-only ecommerce model.

The hope is that not only will this keep the business alive, in a competitive marketplace for toys, hobbies, model railways and plastic scale model kits, but it will also open them up to national sales opportunities in the UK (and further afield should they wish in the future).

Custom design and build

With a broad range of products available, spanning numerous product Categories, as well as Brands and Scales (for the relatic model kits or model trains side of things), we knew the ecommerce website's user interface would need to be powerful enough to cater for all the options available, whilst remaining simple and easy to use for all types of customer... younger and more senior.

We opted to keep the colour pallet for the navigation interface as clean and simple as possible, which gives the product images and opportunity to stand out much more.

The new logo (also designed by us) was also designed to be clean and up-to-date, whilst also retaining elements of the previous version.

Ecommerce product sales without the headache

Maintaining and running an online sales business is never easy, but having powerful and easy-to-use tools to edit website content and process orders, makes life so much easier.

Built in our favourite go-to ecommerce and CMS tools - ExpressionEngine running CartThrob - we have given Spot On Models all the features and functions they need to succesfully run their retail business online. Managing product details, categories, website menus, customer accounts, order data and standard website content is very simple with ExpressionEngine... and we can add even more in the future without too much hassle.

Order management dashboard

Over-and-above the actual website build and the CMS tools, we have provided a clean and easy-to-use Dashboard for managing day-to-day orders and customer data.

This means Spot On Models can swiftly process orders and then focus on improving the website content and growing the business.

IC360 Limited

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IC360 provide only the best website design, ecommerce websites and easy to use - yet powerful - content management systems.

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