Branding and Identity Design

Show me the logo!

Generally speaking, we all know a good (and bad) logo when we see one. Which is why it’s critical your logo - and your company branding as a whole - is professionally designed.
Bad logos, sickening colour schemes, horrible fonts and disjointed marketing materials can all spell disaster for any new or established business. The logo should be clear, recognisable and memorable. The colour palette should be consistent and mean something to you and your service / offering. The fonts should be easily read - although it’s also possible to include something more stylised to give your company some personality as the same time, as long as it’s not overused.

A typical outcome of a full Branding Design exercise, is to create a Branding Guide. This should be applied to all marketing materials - digital and print - as well as to the website and any social media.
It will include how to use the logo and also colour and fonts which can used wherever your business is being promoted.

Raise your business profile and its value

The benefit of having your company’s logo and overall branding designed, is not only a perceived value by your customers… emotionally speaking… but also a solid financial value. Whilst this might not be a measurable value… there is no doubt a company that has cohesive branding and a reliable public-facing shop window will give the overall business a higher monetary value when it comes to selling the business.

All the marketing efforts, sales materials and customer perceived value can take a lot of work and effort to build over many years, all of which contributes significantly to the financial value of your business.
So if you’re looking to add value… it will pay dividends to get your logo and branding right, sooner rather than later.