The Cruise Hub

This Swindon-based independent business hired IC360 to create a new brand and full online booking service for their cruise holiday offering.

While it felt natural to include some watery colours, it also felt right to include a visual cue / motif of some description, depicting cruises… in tandem with a brighter colour, to provide a happy and positive feel alongside the blue and grey shades.

After some experimentation, two main colourways were presented - one including a sunshine yellow (everybody needs the sunshine on holiday!) and one with just the blue and grey hues.

Arranging the typography into a motif depicting a cruise liner sailing the high seas, seemed to work really well. It was a close call to decide between the yellow and the all-blue version.