Website Video - it IS big and it IS clever!

Thanks to Broadband access maturing nicely and sites like YouTube being a familiar place to hang-out on a quiet Friday afternoon in the office, video on your website is no longer an extravagance but a great way to grab people’s attention.

Why use Video?

We all know how much effort it takes to read an instruction manual and would much rather just be told or shown the basics first hand. The same applies with websites. Browsing or searching information is simple enough, but giving your customers a brief video presentation means they can get a lot of information in a short time with no effort. It’s as simple as watching TV! Plus you can show them around your business premises, tell them what your products or services are all about and who you are as person.

Video is a great way to instil trust in your customers about your business proposition and gives them even greater confidence and reassurance in making their purchasing decision.

The Options

There are numerous video styles available but the most effective are those similar to reports you might see on the news (using an interviewer-interviewee based approach) or an upbeat presentation including interviews, music and location shots (like the video we have just produced for 24Hr Gym).

The best place for your video, is on your homepage. This is the place your customers are most likely to land on first and this is where their decision is made about whether to explore your website any further. You can see for yourself just how effective these videos are at grabbing your attention and giving a lot of useful information. And what’s more - they are great value for money!